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Have you ever worked with a designer on your website, logo, or graphic, and was asked, “What are your favorite colors?”
You more than likely gave her a list of your favorite colors, not giving thought to HOW those colors may impact your sales, opt-ins, or brand recognition.
Here’s what your designer may have forgot to mention. People make up their minds within 90 seconds of their initial interactions with your brand, website, or offer. More than half of that time is used processing your colors alone. So, colors can contribute not only to differentiating YOU from your competitors, but they also influence moods and feelings – positively or negatively.
One of the first things I do when working with a web design or branding client is help them establish their brand, product, or website colors!
The brain appreciates color!
Your ideal clients brains prefer being able to easily recognize your brand (or website, sales page, & logo) through COLOR.
Which is why having a designer present to you a mood board of your colors is incredibly important when creating a brand identity, a website, or sales pages.
WHAT IS A MOOD BOARD?
A mood board is an arrangement of images, materials, pieces of text, etc., intended to evoke or project a particular style or concept.
It’s the feeling, mood, and image that your brand creates that play a role in persuading your audience to “buy” into YOU and your brand.
If your business is about helping women entrepreneurs go against the 9-5 and become rebels advocating for change and baddasery…purple and pink doesn’t give off that vibe.
Colors only come into play when they can be used to match a brand’s desired personality and message (i.e., the use of white to communicate Apple’s love of clean, simple design).
WHY SHOULD YOU CARE?
Think about the top industry leaders online right now like Danielle LaPortes, Desire Map. Everyone online knows Desire Map colors, and can easily recognize Danielle’s visual marketing .
New brands and entrepreneurs making headway on the scene should specifically target colors that ensure differentiation from entrenched competitors (if the competition all uses blue, you’ll stand out by using purple).
Seasoned entrepreneur who are up leveling should infuse MORE of their brand colors into all areas of their visual marketing.
If your target market is used to dark jewel tones and you launch a new offer that consists of bright yellows and oranges, your target audience may perceive your offer as being inconsistent with your other offers.
This means that colors influence how your audience views the “personality” of your brand.
By the way, this isn’t BS I’m pulling out of nowhere. These FACTS are backed by several studies and colors in marketing surveys.
Think about a store sale.
When have you ever seen a purple or blue SALE sign?
Most sales colors are always RED!
Do you want your website to stand out in a crowded marketplace?
Do you want people to easily recognize your logo or social media graphic on their timeline?
Do you want your website or sales page to be memorable and at the top of your IC head?
Work with a designer to establish your brand colors for your website, sales page, or logo, that not only YOU resonate with but colors that also resonate with your ideal clients.